Peran Komunikasi Pemasaran terhadap UMKM di Kecamatan Medan Area

This study aims to analyze the extent of role marketing communications for Micro, Small and Medium Enterprises (MSMEs). The focus in this consists two things, namely communications, supporting factors MSMEs, efforts develop MSMEs through technology. research method used is qualitative based on descriptive studies. Data collection techniques are observation, interviews, documentation data obtained were then analyzed using Miles Huberman technique. results explain that have a very important improving community SMEs. Because with good communication, MSME actors can promote their products many ways, such as social media. Especially now it's easy sell